If products and services represent the nuts and bolts of the business, marketing and sales is the engine room that provides the drive for the business. In a classic episode of the TV show ‘yes Minister’, civil servants argued that the best run hospital in the health system was the one which had no patients. They had lost sight of what it was all about. In tough times it is quite vital that you do not lose sight of the importance of customers and sales.
Theft takes many forms. Individuals can steal one another’s heart. They can steal possessions, such as cars. Identity theft is a growing problem. Trivial matters can steal time. Although many individuals don’t regard misusing company assets as theft, it is a form of stealing, that along with employee theft, costs American businesses millions, if not billions, of dollars every year.
There are dozens of ways of misappropriating business funds, from taking company supplies for personal use to falsifying expense reports or hours worked to skimming cash. While these may seem like minor infractions for relatively small amounts, they can add up over time.
If your business is anything like ours, it probably gets hundreds of unsolicited emails and calls every week. Whether it’s a seemingly innocuous request for payment information or a blatant attempt to swindle the company, scammers are constantly out to get our (and your) money and private information. Both are desirable to scammers, but information may be even more valuable than cash because they can sell it to numerous other fraudsters.
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